Sergey Nikolenko
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Fusing Predictive and Large Language Models for Actionable Recommendations In Creative Marketing

Journal article

Fusing Predictive and Large Language Models for Actionable Recommendations In Creative Marketing

Q. Yang, A. Farseev, M. Ongpin, A. Huang, Y. Chu-Farseeva, D. You, K. Lepikhin, S.I. Nikolenko

ACM Transactions on Information Systems · vol. 43 (5) · pp. 1–31 · 2025

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BibTeX
@article{yang2025_494,
  author = {Yang, Qi and Farseev, Alex and Ongpin, Marlo and Huang, Alfred and Chu-Farseeva, Yu-yi and You, Da-Min and Lepikhin, Kirill and Nikolenko, Sergey I.},
  title = {{Fusing Predictive and Large Language Models for Actionable Recommendations In Creative Marketing}},
  year = {2025},
  journal = {ACM Transactions on Information Systems},
  volume = {43},
  number = {5},
  pages = {1--31},
  doi = {10.1145/3725885},
  url = {https://doi.org/10.1145/3725885}
}