Sergey Nikolenko
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MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation

Conference paper

MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation

A. Farseev, M. Ongpin, Q. Yang, I. Gossoudarev, Y. Chu-Farseeva, S.I. Nikolenko

33rd ACM International Conference on Multimedia · ACM MM 2025 · pp. 12409–12418

DOIarXivPermalink
BibTeX
@inproceedings{farseev2025_737,
  author = {Farseev, Alex and Ongpin, Marlo and Yang, Qi and Gossoudarev, Ilia and Chu-Farseeva, Yu-yi and Nikolenko, Sergey I.},
  title = {{MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation}},
  year = {2025},
  booktitle = {33rd ACM International Conference on Multimedia},
  publisher = {ACM},
  pages = {12409--12418},
  doi = {10.1145/3746027.3758167},
  eprint = {2512.04112},
  archivePrefix = {arXiv},
  url = {https://doi.org/10.1145/3746027.3758167}
}